Go Flip Yourself.

Yesterday I saw a post popped up in the Acquired slack's #parents channel. Marc basically asked: "has anyone started a vc-backed company while having very young kids or planning to? [...] how did timing it with a young family impact it [your company] longer term?".

This was my answer:

one thing i didn’t expect when starting something new while becoming a parent [and i can speak on behalf of my wife too who’s launched something new too while pregnant]: having young kids at home makes you so much more efficient. and i’m talking like 1,000x more efficient. period. both in terms of: (a) prioritizing what to work on [answering the simple question: what would seriously move the needle?] and (b) decreasing time between starting to work and being 100% focus/ deep in flow mode (procrastination just completely disappeared)

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I've been thinking a lot lately about the differences between Europe and the US. I'm a European first -I grew up in France- but I've always felt strongly attracted by the US. It's been a love at first sight since my very first visit in Boston when I was 16 y/o. Since then I've been countless times and I got lucky enough to live in LA, California and a few years later in Boulder, Colorado. We now have a routine with Mathilde and the kids, we go back to the US altogether every year, home-swapping for the whole summer.

As an entrepreneur, I've experienced firsthand the biggest differences in terms of mindset between both places. But it is only now that I spend more time over there as a parent that I realise how impactful -for life- are all these differences. Many of them can be trace back to some of my observations following my last 2 weeks over there.

As far as I remember, I've always loved Jean-Michel Basquiat's work. Something from his world touched me deeply. The apparent chaos, the multiple layers of reading, the proliferation of messages, the raw material of the streets as his canvas -- all of these resonated deeply with me from a very young age. As a skateborder, all of this looked like my environment. I got his crown tattooed on my front arm. 

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I read something yesterday mentioning LEGO and their exceptional rebound, 20 years after being near bankrupt when they were close to 1 billion dollars in debt. I instantly thought: they deserve their spot in the cockroaches page. Which then sent me back down the memory lane and their incredibly rich story.

Memory lane cause we spent a day at Legoland in The Hague last Xmas. The kids loved the place, obviously. Mathilde and I were disappointed but I'd say it's more because we were expected something more 'grandiose' - a la Disneyland - than just the space not being cool. It still reminded us countless hours of playing with bricks coming from our parents childhood. Our own kids are now crazy about it. I spent a few hours the other day building with them a 15-bedroom house for all their super-heroes toys.

A few month ago we spent a weekend at some very close friends house and the guy is still obsessed with LEGO. He got a whole collection of old cars, sport ones, the Millennium Falcon and other artefacts in his basement, proudly displayed next to his collection of wine. It's pretty impressive.

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I decided to launch my first startup I was still a young 20-ish student. Back in 2011 in France, there weren't much to rely on. Which - in retrospect - was most probably the beauty of it all. And I've to say this kind of wild-west created very strong and authentic bonds between many 'players'. Typically in my case, we rented out one little room in the basement of the first office of a fresh brand named Jimmy Fairly [still around and thriving -- think of it as the french version of Warby Parker] and that's also where I met Stan; now Dust co-founder.

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First time I heard about Costco was in 2014. I just landed in Los Angeles and settled on Venice Blvd and Walgrove Ave. A few blocks away on Washington Ave is Costco - I also discovered and became a regular at the In-N-Out on that block. I didn't fully grasp the power of Costco at first. As a european, it reminded me Metro. Metro is a food wholesaler. We go there to buy high quantity of things we know, at the best price. We needed a 'professional' card to enter the store though. We had one thanks to our society activity [organizing events and weekends]. I remember at school, it was well perceived to hold a Metro card. You could definitely leverage this.

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I randomly listened to 2 different podcasts this week that actually ended up talking about the same thing: consumer apps and subscription businesses.

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