It took Mathilde, Max and I, 4 weeks in San Francisco to gather 35 people to get a uniquely designed label with a chip inside sewn on their denim by local tailors; generating 200 taps during the night -playing a ‘tap them all’ game- which triggered 1,300 notifications total. Let’s unpack Objet's first soirée: La Première.
I've been thinking a lot lately about the differences between Europe and the US. I'm a European first -I grew up in France- but I've always felt strongly attracted by the US. It's been a love at first sight since my very first visit in Boston when I was 16 y/o. Since then I've been countless times and I got lucky enough to live in LA, California and a few years later in Boulder, Colorado. We now have a routine with Mathilde and the kids, we go back to the US altogether every year, home-swapping for the whole summer.
As an entrepreneur, I've experienced firsthand the biggest differences in terms of mindset between both places. But it is only now that I spend more time over there as a parent that I realise how impactful -for life- are all these differences. Many of them can be trace back to some of my observations following my last 2 weeks over there.
I spent 2 weeks in the US last month -first in NYC and then in SF. I've been surprised by a few things. In no particular order:
🌎 immigrants are everywhere. Like somewhere else you can meet them in low-status jobs but unlike somewhere else you also meet them at every other layer of the society -all the way to the top; and whatever that 'top' would mean exactly, you'll meet immigrants there. This is so empowering. I remember the story of a brown couple living in Paris for 15 years, they loved the city and their lives over there but when their kids were teenagers they realised that the only examples for them of people with the same color skin were in the kebab restaurants so they left. They now live in Boston. Their kids can still meet people with the same color skin in local restaurants of course, but also as researchers, big company manager, startup CEO, politicians, journalists, you name it.
First time I heard about Costco was in 2014. I just landed in Los Angeles and settled on Venice Blvd and Walgrove Ave. A few blocks away on Washington Ave is Costco - I also discovered and became a regular at the In-N-Out on that block. I didn't fully grasp the power of Costco at first. As a european, it reminded me Metro. Metro is a food wholesaler. We go there to buy high quantity of things we know, at the best price. We needed a 'professional' card to enter the store though. We had one thanks to our society activity [organizing events and weekends]. I remember at school, it was well perceived to hold a Metro card. You could definitely leverage this.
