It took Mathilde, Max and I, 4 weeks in San Francisco to gather 35 people to get a uniquely designed label with a chip inside sewn on their denim by local tailors; generating 200 taps during the night -playing a ‘tap them all’ game- which triggered 1,300 notifications total. Let’s unpack Objet's first soirée: La Première.
I decided to launch my first startup I was still a young 20-ish student. Back in 2011 in France, there weren't much to rely on. Which - in retrospect - was most probably the beauty of it all. And I've to say this kind of wild-west created very strong and authentic bonds between many 'players'. Typically in my case, we rented out one little room in the basement of the first office of a fresh brand named Jimmy Fairly [still around and thriving -- think of it as the french version of Warby Parker] and that's also where I met Stan; now Dust co-founder.
I've no idea if this is due to my age or the average age of the people surrounding me - mostly in their 30s - or my parents and grand-ma getting older - the former in their 60s, the latter in her 80s - but I hear more and more 'complaints' about how hard nowadays are, how doomed we are, and how better it was in the past. I know how inevitable it is to think such things when you grow up. This is genetically speaking how we work, how our brain is operating. Which is why we can find some exact same complaints by 'older people' about their youth and current state of affairs from centuries and millennium ago. Still, I find it challenging to watch myself and my closest people fall into this trap.