It took Mathilde, Max and I, 4 weeks in San Francisco to gather 35 people to get a uniquely designed label with a chip inside sewn on their denim by local tailors; generating 200 taps during the night -playing a ‘tap them all’ game- which triggered 1,300 notifications total. Let’s unpack Objet's first soirée: La Première.
Bits we heard during the evening: “I don’t think I ever got excited on a physical quest since PokemonGo" 🌟 "I was caught in deep, interesting discussion like i never had in SF before” ✨ the AI-event ratio on Luma SF feed probably helped us here [thanks for the shout-out btw, also thanks for sharing Michelle].
The People, it's always about the people. First the tailors, Audrey and Stella, who really brought their best energy all night long and connected with everyone -and made some magic on garments. The DJ, Nori, who performed live for the first time [definitely not the last]. The poet, Valentina, who read a wonderful poem she wrote for the occasion. The photographers: Sushmit brought some old Polaroid cameras for everyone to play with, J'Mari made some great portraits, Erick too. Roadies Kristen and Dave who came crashed home a few days prior to the events and helped us keep the faith all the way through -the psychological rollercoaster of entrepreneurship in general [events in particular] would defo deserve its own post.
Thank you The Mellow for the venue. Being surrounded by plants defo added something special.
So what’s next?
We’re printing a zine which, when tapped, will redirect to a secret /events page where you could download all the pics, the digital version of the zine, listen to the playlist, discover Valentina's piece of AI-art attached to her poem and more.
If you’re in SF and want to grab a copy, just hit me up.
More soirées are coming in Q4. And we're raising money to ramp this up weekly. What about a ritual? Friday nights where we imbue our objects with collective memories [things hold memories]; where we turn some of them into personal artefacts; where we just connect with each other.
Of course we’re building more than a series of soirées. We’re on a mission [sic] to reconcile conviviality and loving our objects longer. We’re a group of “NEW CONSUMERS” bonding together, offline and online, for the years, decades and centuries to come. Life is for connections and meaning.
Love you SF ❤️🌁
